Dear Samplers,
One of the my favourite things for my colleagues and I to do at The Sampler is to read the wine trade magazines that we get sent - even though we never order them. I say read, but I actually mean flick through them looking for the worst wine adverts. You think perfume and car adverts are bad - they have nothing on wine. It's either a photo of a South African mountain, a Tuscan estate or a wooden barrel - but all of them will include someone smiling, usually with a friend, holding a wine glass in a very unnatural manner. My friend actually makes adverts and told me that big companies employ a 'Hand Choreographer' to make sure their mobile phone or Gucci handbag is held correctly by the model. That's a such great job!! The budget for wine adverts clearly doesn't stretch this far. And there is no worse advert than a 'celebrity who has a wine' advert. These are our favourites - see for yourself....
 Gno thankyou Graham Norton - flip him in the red chair
Cara Delevingne's 'vegan' prosecco. Virtually all prosecco is vegan love. Italian hills - check. Clinking glasses - check. Cornichons - che....actually who eats cornichons with prosecco?
Jason Donovan has let himself go a bit.
Cliff going classic here - superimposed onto a vineyard, wine logo on the polo shirt, textbook awkward wine bottle hold.
This has everything you could want in a cheesy ad - it can't be surpassed. Moody lighting, bowl of grapes, backgammon, the awkward glass lift, a wine bottle with piano keys, and Gary Barlow. What on earth is he doing with his elbow?
And now for the wine, none of the above I'm afraid : ) |
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